Transforming your Content Supply Chain for the AI World

AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were never built for this level of content demand, and collapse under the weight of real-time personalization, exploding content formats, and new intelligent channels. Learn from Brent Rudewick, VP of Adobe GenStudio Product and Strategy, how Adobe is helping forward‑leaning brands turn this pressure into progress by building a content supply chain for the AI world — shifting from static, linear workflows to dynamic agentic systems where humans guide strategy and AI agents orchestrate execution. Brent will be joined by Moria Fredrickson, VP of Brand and Digital Experience at Lumen, to share how Lumen is partnering with Adobe to transform their content supply chain — realizing the promise of agentic AI while preserving the human creativity that keeps marketing content relatable and engaging.

Technical Level: General Audience

Track: Workflow and Planning, AI, Innovation, and Leadership Trends, Content Supply Chain for the AI World, Enterprise Productivity for High-Performing Teams , From Volume to Brand Value: Scaling Production-Ready Content for the Enterprise

Content Category: Thought Leadership

Audience : Advertising Marketer, Campaign Marketer, Analyst, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Project Manager, Operations Marketer , Content Manager, UI/UX Designer, Martech Professional, Sales, AI Strategy/Technology , Creative, Demand Generation Marketer, Product Marketer, Graphic Designer, Creative Art Director, Creative Project Manager, Industry Analyst, Brand Marketer