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Lessons from Real-World Content Supply Chain Transformations
In-Person On-Demand Session
Lessons from Real-World Content Supply Chain Transformations - S404
Speakers
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Jaimeson Wennerstrum
Director, Product Management - GenStudio, Adobe
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Pierre-Jean Ferbos
Executive Director, Content Platform Capabilities & Innovation, Eli Lilly and Company
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Brooke Czapar
Associate VP, Content Capabilities and Innovation, Eli Lilly & Company
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About the Session
Organizations are transforming their content supply chains with Adobe GenStudio, accelerating the creation of meaningful, personalized content, increasing visibility across marketing workflows, and scaling content operations enterprise-wide. But achieving this transformation requires more than adopting new tools — it demands intentional focus, cross‑functional alignment, and proven operational practices that unlock the full value of AI‑powered content workflows. Whether your organization is just beginning its transformation or is already well underway, learn strategies, best practices, and real‑world insights to help you optimize your content operations and confidently lead your organization into an AI‑powered future.
Key takeaways:
- Prepare your organization for a content supply chain transformation by aligning people, processes, and governance around a unified vision for lasting adoption
- Leverage Adobe GenStudio to drive measurable value and adoption, enabling teams to produce high‑quality content faster and at scale
- Learn from customer success stories, including how to navigate challenges, remove operational barriers, and realize significant efficiency and performance gains
Industry : Healthcare and Life Sciences
Technical Level: General Audience
Track: Content Supply Chain for the AI World
Content Category: Case/Use Study
Audience : Digital Marketer, Content Marketer, Marketer, Product Manager, IT , Martech Professional, AI Strategy/Technology
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