How Intuit is Operationalizing GenAI with Adobe GenStudio for Performance Marketing

Performance marketing teams are under pressure to deliver more content faster, without sacrificing brand or results. Hear how customers are using GenStudio for Performance Marketing to put generative AI into real-world workflows — assembling, launching, and iterating on campaigns at speed. See practical examples of how teams are moving from fragmented processes to faster activation, better reuse, and stronger performance across channels.

Key takeaways:

• Hear directly from customers using GenStudio for Performance Marketing in live performance marketing workflows
• See how teams are assembling and launching campaigns faster with gen AI
• Learn what’s working (and what’s not) when operationalizing gen AI for performance marketing
• Walk away with practical ideas for adopting gen AI that you can apply immediately

Industry : Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services , Government, Healthcare and Life Sciences, High Tech, Industrial Manufacturing, Media, Entertainment, and Communications, IT Professional Services, Retail, Telecommunications, Travel, Hospitality, and Dining, Distribution/Wholesale

Technical Level: General Audience

Track: Content Supply Chain for the AI World

Content Category: Case/Use Study

Audience : Advertising Marketer, Business Analyst, Campaign Marketer, Developer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Project Manager, Product Manager, Operations Marketer , Martech Professional, AI Strategy/Technology , Creative, Demand Generation Marketer, Product Marketer, Creative Project Manager, Industry Analyst, Brand Marketer