From Chaos to Orchestration: Transforming the Content Supply Chain

AI is reshaping what marketing teams can produce, but for many organizations, it’s not solving the content challenge. In fact, when creative workflows remain disconnected from media, customer experience, and data, generating more assets faster can amplify broken processes and outdated operating models. The brands that win aren’t those that adopt AI first but those that use this moment to transform how they work by reimagining roles and processes, connecting creation to activation, and applying the discipline to know where to start. 
 
Dentsu and Adobe share what real-world transformation looks like, drawing on Dentsu’s proprietary Content Supply Chain Maturity Audit — used by enterprise clients in various industries.
Key takeaways:

• See how organizations assess their maturity across five critical dimensions and why the right starting point is different for every team
• Understand the four maturity stages and the organizational, creative, and technology moves required to advance through each
• Discover how to transform your content supply chain with smarter workflows, operating models, and technology

Technical Level: General Audience

Track: Content Supply Chain for the AI World

Content Category: Tips and Tricks

Audience : Executive, Marketer, Operations Marketer , Martech Professional, Product Marketer