Top 5 AI Trends and What They Mean for Your Content Supply Chain

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Content Supply Chain


How SAP Is Rebuilding the Content Supply Chain for AI-Powered Scale

0:49:21

How SAP Is Rebuilding the Content Supply Chain for AI-Powered Scale

See how SAP + Accenture: a governed, AI‑ready content supply chain on Adobe—Workfront, AEM, AEP, Marketo—built to automate workflows and scale personalization

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Scale Growth with Personalized Email in GenStudio for Performance Marketing

00:14:07

Scale Growth with Personalized Email in GenStudio for Performance Marketing

Scale Growth with Personalized Email with GenStudio for Performance Marketing

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The Agentic Shift — Reimagining Marketing Operations with Amazon Ads

0:32:05

The Agentic Shift — Reimagining Marketing Operations with Amazon Ads

Explore how Amazon Ads & Omnicom build agentic marketing operations with unified data governance & intelligent automation to streamline workflows & grow faster.

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Powering Customized AI Models to Deliver Enterprise Content at Scale

0:40:09

Powering Customized AI Models to Deliver Enterprise Content at Scale

See how custom, brand-trained AI models help enterprises create on-brand content at scale, boost speed, cut costs, and unlock creative impact with Adobe Gen AI.

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From Content to Conversation: Activating the AI‑Powered Content Supply Chain

0:34:10

From Content to Conversation: Activating the AI‑Powered Content Supply Chain

How Vanguard uses AI to turn AEM into a conversation engine with dynamic content, real-time personalization, and a scalable model that drives value

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2026 Playbook: Scaling Field Marketing and Event Orchestration

0:30:52

2026 Playbook: Scaling Field Marketing and Event Orchestration

Discover how Adobe Workfront, AEM, Marketo and AEP automate the global event lifecycle, connect attendee data, and power personalized, scalable event marketing.

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Costa Cruises: Reinventing the Guest Journey with Adobe + Accenture

0:38:58

Costa Cruises: Reinventing the Guest Journey with Adobe + Accenture

How do you truly put the guest at the center of every decision, moving from communication to true connection?

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The Future of Intelligent Brands

0:40:30

The Future of Intelligent Brands

AI-driven brand intelligence powers brand consistency and creative performance for content marketing. Learn key use cases and how leaders use Adobe Gen AI

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Modernizing Marketing at Vanguard: Scaling AI with Governance and Humans in the Loop

0:54:08

Modernizing Marketing at Vanguard: Scaling AI with Governance and Humans in the Loop

See how Vanguard embeds AI into creative and marketing workflows with Adobe Firefly and GenStudio.

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How AstraZeneca is Transforming its Content Supply Chain with Adobe

0:29:11

How AstraZeneca is Transforming its Content Supply Chain with Adobe

See how enterprises use Adobe GenStudio to scale campaigns, automate workflows, speed time to market, and prove measurable ROI with generative AI.

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What Happens After Migrating to Adobe Experience Manager as a Cloud Service

0:49:15

What Happens After Migrating to Adobe Experience Manager as a Cloud Service

Discover how cloud migration drives team alignment, faster delivery, and future-ready digital platforms—turning modernization into measurable business impact.

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From Chaos to Orchestration: Transforming the Content Supply Chain

0:47:27

From Chaos to Orchestration: Transforming the Content Supply Chain

Dentsu and Adobe share what real-world transformation looks like, drawing on Dentsu’s proprietary Content Supply Chain Maturity Audit

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Velocity at Scale: How Coca Cola Deaveraged Its Content Supply Chain

0:39:27

Velocity at Scale: How Coca Cola Deaveraged Its Content Supply Chain

See how Coca-Cola scaled personalized content, cutting costs, speeding workflows and deploying AI-driven campaigns in 6 weeks.

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Reinventing the Member Journey: Turning Data into Smarter Experiences

0:28:58

Reinventing the Member Journey: Turning Data into Smarter Experiences

Learn how data and AI enable connected, personalized member journeys. Leaders from Kaiser Permanente and Deloitte Digital share insight-led strategies at scale.

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The Agentic Content Supply Chain Playbook: Orchestrating Multi‑Agent Workflows

0:43:24

The Agentic Content Supply Chain Playbook: Orchestrating Multi‑Agent Workflows

How to orchestrate human-agent collaboration and build human‑led, agent‑accelerated systems where agents execute with precision across your content supply chain

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Navigating the New, AI-First Operating Model for Marketing

00:22:12

Navigating the New, AI-First Operating Model for Marketing

Using AI in Marketing Operations

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Scale On-Brand Content Without Chaos with Adobe Express

00:16:09

Scale On-Brand Content Without Chaos with Adobe Express

Discover tips to create, remix, and publish branded content quickly with Adobe Express and AI-powered tools.

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Top 5 AI Trends and What They Mean for Your Content Supply Chain

0:54:20

Top 5 AI Trends and What They Mean for Your Content Supply Chain

Understand how AI accelerates ideation and execution, enabling teams to deliver content faster and smarter.

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Accelerating Enterprise Agility and Content Velocity in Life Sciences

00:00:00

Accelerating Enterprise Agility and Content Velocity in Life Sciences

Learn how to transform and accelerate the content supply chain through strategic AI adoption and innovation on a cloud-native experience management platform.

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Lessons from Real-World Content Supply Chain Transformations

0:41:23

Lessons from Real-World Content Supply Chain Transformations

Transform your content supply chain with Adobe GenStudio. Learn best practices to accelerate creation, streamline workflows, boost visibility

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From Pilots to Lasting Value: Scaling Content Production to Deliver ROI

0:49:46

From Pilots to Lasting Value: Scaling Content Production to Deliver ROI

Move beyond pilots to scale content production using automation for quality, scale efficiency and ROI. Explore a proven customer success with Adobe.

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Building an Agentic System of Value: Trends Shaping the AI Enterprise 


0:39:14

Building an Agentic System of Value: Trends Shaping the AI Enterprise 


How agentic AI is reshaping workflows, CX, and the content supply chain. Multi-agent systems, human-AI teaming, and governance

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

0:42:45

The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Adobe Summit session with Lumen Technologies on they are using Adobe tools to accelerate their B2B marketing.

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AI‑Powered Marketing with Adobe Experience Cloud for Regulated Industries

0:56:08

AI‑Powered Marketing with Adobe Experience Cloud for Regulated Industries

Discover how insurers modernize marketing with data, automation, and AI to deliver personalized, compliant customer journeys.

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Realizing a World‑Class Digital Storefront Experience: A Deloitte.com Modernization Story

00:22:01

Realizing a World‑Class Digital Storefront Experience: A Deloitte.com Modernization Story

Learn how Deloitte Digital transformed Deloitte.com at speed: 71 sites, 33 languages, 150K-page migration, 65% less content—powered by Adobe Workfront + AEM.

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Drive Growth with AI-Enabled Workflows in Adobe GenStudio for Performance Marketing

00:15:57

Drive Growth with AI-Enabled Workflows in Adobe GenStudio for Performance Marketing

Drive Growth with AI-Enabled Workflows in GenStudio for Performance Marketing

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Top 5 AI Trends and What They Mean for Your Content Supply Chain

00:13:44

Top 5 AI Trends and What They Mean for Your Content Supply Chain

Understand how AI accelerates ideation and execution, enabling teams to deliver content faster and smarter.

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How Intuit is Operationalizing GenAI with Adobe GenStudio for Performance Marketing

00:00:00

How Intuit is Operationalizing GenAI with Adobe GenStudio for Performance Marketing

GenStudio for Performance Marketing puts generative AI into real-world workflows to deliver more content, faster, without sacrificing brand or results

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Driving Continuous Marketing Innovation Through Merkle’s Connected Platforms

00:32:43

Driving Continuous Marketing Innovation Through Merkle’s Connected Platforms

Learn how Merkle unified data, content, and technology to drive continuous marketing innovation, smarter decisions, and AI-ready growth.

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Transforming your Content Supply Chain for the AI World

0:53:47

Transforming your Content Supply Chain for the AI World

AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were n…

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In-Person On-Demand Session

Top 5 AI Trends and What They Mean for Your Content Supply Chain - S401

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Speakers

  • Etienne Bosch

    Etienne Bosch

    Group Product Manager, Adobe

  • Robert Haws

    Robert Haws

    Sr. Product Marketing Manager, Adobe

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About the Session

The future of marketing demands more than speed—it requires intelligence. AI is reshaping the content supply chain, enabling creatives and marketers to move from ideation to execution with unprecedented efficiency. Explore how AI can catalyze ideation, accelerate workflows, and feed analytics back into the system for continuous improvement. Discover how AI transforms marketing organizations into agile, insight-driven engines that are ready for agentic consumption. Join us for a thought-provoking look at the future of marketing operations and how to prepare your content supply chain for the next wave of innovation in an AI-first world.  

Key takeaways:

  • Understand how AI accelerates ideation and execution, enabling marketing teams to deliver content faster and smarter.
  • Learn how to integrate analytics into your content supply chain for continuous improvement and adaptability.
  • Discover strategies to future-proof your content supply chain for emerging agentic technologies and next-generation customer experiences.

Technical Level: General Audience

Track: Content Supply Chain for the AI World

Content Category: Thought Leadership

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Project Manager, Product Manager, Content Manager, IT , Martech Professional, AI Strategy/Technology , Creative, Demand Generation Marketer, Product Marketer, Creative Project Manager, Brand Marketer

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