The Agentic Shift — Reimagining Marketing Operations with Amazon Ads

With AI, multichannel fragmentation, and personalization demands converging, the old marketing playbook is broken. Experts from Omnicom and Amazon Ads reveal how forward-thinking organizations are thinking about and building agentic marketing operations where intelligent automation, work orchestration, and unified channel management work in concert to reclaim speed, eliminate manual chaos, unlock real competitive advantage, and meet customers where they are. Walk away with a roadmap for transforming your marketing ops into an intelligent growth-focused engine.

Key takeaways:

• Hear how Amazon Ads is optimizing its workflow and content foundation with Adobe tech to streamline workflows across teams, channels, and campaigns
• Explore how unified data governance, spanning cultural, commerce, and consumer insights, is essential as AI enables decision-making at more granular levels across functions
• Discover how governance frameworks must evolve to enable faster, smarter decision-making while maintaining control and compliance in an agentic world

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Industry : Consumer Goods, High Tech, Media, Entertainment, and Communications, Retail

Technical Level: General Audience

Track: AI, Innovation, and Leadership Trends, Content Supply Chain for the AI World

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Executive, Content Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Creative Project Manager, Brand Marketer