The Agentic Shift — Reimagining Marketing Operations with Amazon Ads

In-Person On-Demand Session

The Agentic Shift — Reimagining Marketing Operations with Amazon Ads - S742

Sign in
ON DEMAND

Closed captions in English will be available soon.

Share this page

Speakers

  • Jen Krempa

    Jen Krempa

    Chief Strategy Officer, LeapPoint, an OPM Company

  • Sarah Wood

    Sarah Wood

    Sr. Manager, Scaled Marketing, Amazon Ads

Featured Products

Session Resources

No resources available for this session

About the Session

With AI, multichannel fragmentation, and personalization demands converging, the old marketing playbook is broken. Experts from Omnicom and Amazon Ads reveal how forward-thinking organizations are thinking about and building agentic marketing operations where intelligent automation, work orchestration, and unified channel management work in concert to reclaim speed, eliminate manual chaos, unlock real competitive advantage, and meet customers where they are. Walk away with a roadmap for transforming your marketing ops into an intelligent growth-focused engine.

Key takeaways:

  • Hear how Amazon Ads is optimizing its workflow and content foundation with Adobe tech to streamline workflows across teams, channels, and campaigns
  • Explore how unified data governance, spanning cultural, commerce, and consumer insights, is essential as AI enables decision-making at more granular levels across functions
  • Discover how governance frameworks must evolve to enable faster, smarter decision-making while maintaining control and compliance in an agentic world

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Omnicom for marketing purposes.

Industry : Consumer Goods, High Tech, Media, Entertainment, and Communications, Retail

Technical Level: General Audience

Track: AI, Innovation, and Leadership Trends, Content Supply Chain for the AI World

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Executive, Content Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Creative Project Manager, Brand Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

Adobe CX Enterprise

Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.

Learn more