Athletes as a Brand: Bigger Than The Jersey – How Athletes are Getting Creative to Build Their Personal Brand

In-Person On-Demand Session

Athletes as a Brand: Bigger Than The Jersey – How Athletes are Getting Creative to Build Their Personal Brand - S152

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Justin Jefferson

    Justin Jefferson

    Minnesota Vikings Wide Receiver

  • Kirby Porter

    Kirby Porter

    Chief Brand Officer , Unrivaled

Session Resources

No resources available for this session

About the Session

The world’s best athletes are building a brand that no longer starts and ends on the field. Instead, they’re tapping into creativity, using storytelling, culture, and self-expression to build personal brands that expand platforms, grow audiences, and create moments that fuel direct fan relationships that outlast beyond their careers. 

This panel, developed in collaboration with Sport Beach, brings together perspectives to explore how personal branding is reshaping the sports landscape. Discover how athletes are building lasting brands and how teams, leagues, and partners are leaning in to encourage it. When athletes build a brand with a consistent presence, they create loyal communities that open new paths for fan engagement.

Key takeaways:

  • Explore how teams and leagues are turning athlete’s personal brands into audience acquisition
  • Discover how athletes are leveraging storytelling, culture, and creativity to build long-lasting fan bases

Industry : Sports Marketing

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web, Customer Engagement, AI, Innovation, and Leadership Trends

Content Category: Thought Leadership

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