Agents in Action: Transforming Marketing with Agent-First Workflows

In-Person On-Demand Session

Agents in Action: Transforming Marketing with Agent-First Workflows - S209

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Ben Maloney

    Ben Maloney

    Principal Product Manager, Adobe

  • Raadika Sudarsanam

    Raadika Sudarsanam

    Sr. Product Manager, Marketing Technology , Workday

Session Resources

No resources available for this session

About the Session

What does it take to succeed in an agentic world? 

Explore how Adobe is transforming marketing by embedding intelligent agents into the marketing workflow, while examining Workday’s early insights on testing and preparing for agentic adoption. Discover practical strategies for aligning people, processes, and technology to unlock new levels of efficiency, creativity, and impact.

Learn how agent-first approaches empower teams to automate routine tasks, personalize customer experiences, and drive measurable results. Examine real-world examples of agentic innovation, and gain insights into overcoming organizational challenges as you prepare for the future of marketing.

Key takeaways:

  • Discover how agent-first workflows drive efficiency and innovation
  • Learn strategies for integrating agents across people, process, and technology
  • Gain actionable insights from Adobe's agentic transformation and Workday’s key learnings from their pilot journey

Technical Level: General Audience

Track: B2B Customer Journeys, AI, Innovation, and Leadership Trends

Content Category: Tips and Tricks

Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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