Closed captions in English will be available soon.
3 - 2 - 1 - LAUNCH! Project Halo Revealed
In-Person On-Demand Session
3 - 2 - 1 - LAUNCH! Project Halo Revealed - S232
Speakers
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Alex Erickson
Strategy and Business Development, Adobe
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Sneha Chowdhary
Principal Product Manager, Adobe
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Session Resources
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About the Session
Strap in — the future of marketing is officially taking off! Don't miss the reveal of Adobe's CX Coworker for agile teams — an initiate known as Project Halo, Adobe’s newest AI-first product coming out of stealth. Project Halo propels martech into a new dimension, where audiences assemble instantly and campaigns launch at warp speed. This pioneering mission replaces manual effort with a simpler, prompt-based approach to building marketing campaigns.
Key takeaways:
- See a live demo of how Project Halo generates campaigns
- Learn how AI is making advancements in AI-driven marketing
- Join a Q&A on Project Halo and what's coming next
Industry : Commerce, Consumer Goods, High Tech, Retail
Technical Level: General Audience
Track: B2B Customer Journeys
Content Category: Tips and Tricks
Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Marketer, Martech Professional, Demand Generation Marketer, Creative Project Manager
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.