Experience Rewired: How AI Is Closing the Gap for Customers and Fans

For the first time, the tools exist to align what people expect with what they actually experience. Across sports and business, AI is moving from a layer on top to the system that connects everything in real time.

Hall of Famer Terrell Owens brings a perspective on how access and engagement have fundamentally changed. The NFL shares how it is building more personal, differentiated fan experiences at scale. And Code and Theory outlines how connected systems are turning content, data and context into coordinated action.

This session explores what happens when audiences, data and timing operate as one system and what that shift means for the people at the center of it: customers and fans.

Key takeaways:

• What’s driving the shift from fragmented interactions to connected experiences
• How to build brand value in an environment defined by content abundance
• The emerging role of agents in shaping customer experience
• How the NFL is using a segment-driven model to drive sustained growth

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Industry : Consulting/Agency, Media, Entertainment, and Communications

Technical Level: General Audience, Beginner, Intermediate, Advanced, Beginner to Intermediate, Intermediate to Advanced

Track: Workflow and Planning, B2B Customer Journeys, Customer Engagement

Content Category: Case/Use Study

Audience : Business Analyst, Developer, Analyst, Digital Marketer, Web Analyst, Project Manager, Product Manager, Content Manager, UI/UX Designer, Martech Professional, Sales, Demand Generation Marketer, Product Marketer, Industry Analyst