How CrowdStrike is Transforming its B2B Engagement through AJO B2B Edition

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How CrowdStrike is Transforming its B2B Engagement through AJO B2B Edition - S211

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Speakers

  • John Dictson

    John Dictson

    Sr. Product Manager, Adobe

  • Kyle McCormick

    Kyle McCormick

    Senior Director, Growth Marketing and Operations, CrowdStrike

  • Mukund Palwankar

    Mukund Palwankar

    Sr. Director, Marketing IT, CrowdStrike

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About the Session

Learn how CrowdStrike transformed 500 strategic cold accounts into engaged leads using precision-targeted outreach and journey orchestration with Adobe Journey Optimizer B2B Edition. CrowdStrike’s pragmatic implementation leverages existing Marketo profiles while building a continuous feedback loop for personalization throughout the customer lifecycle. The hybrid journey architecture combines scheduled campaigns with trigger-based experiences to deliver personalized content addressing specific cybersecurity challenges. With 60% growth in marketability to decision-makers and 30% improvement in campaign engagement, CrowdStrike’s implementation demonstrates the power of unified content delivery and automated data-driven journeys. 

Key takeaways:

  • Implement a phased integration approach that quickly delivers results while building toward a robust end-to-end architecture 
  • Overcome siloed customer data to enable full buying group engagement through targeted journey orchestration 
  • Reduce acquisition costs and accelerate pipeline velocity by combining paid media with personalized content journeys 

Industry : High Tech

Technical Level: Beginner to Intermediate

Track: B2B Customer Journeys

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Marketer, Operations Marketer , Martech Professional

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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