Driving Commerce in 2026: Replatforming as a Practice

This session explores how Huge partnered with B2B organizations; CDF and Dorman, to modernize complex commerce ecosystems by replatforming and implementing Adobe Commerce. Through practical examples, you’ll learn how Huge helped each organization identify inefficiencies in search, discovery, and purchasing flows, and translate those findings into clear requirements for improving marketplace usability and performance. We’ll review the architecture choices behind these transformations, Adobe Commerce, Logik.io, Algolia, and custom middleware and discuss why each component was selected. The session outlines how configuration speeds were improved, how search was optimized for large catalogs, and how structured processes reduced manual errors.

You’ll leave with insights into evaluating platform options, improving system performance, and coordinating multiple tools within a B2B commerce environment along with lessons CDF & Dorman learned throughout the digital transformation process.Key Learning Points:

• How to define requirements that reflect real user and operational needs.
• How architecture decisions improve not only website performance but operations performance and enable business for growth, scalability, flexibility and innovations
• Define requirements and scalable solutions for complex product configurations and complex catalog search
• Solving high-complexity integration challenges with custom middleware solutions.

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Industry : Industrial Manufacturing, IT Professional Services

Technical Level: General Audience, Intermediate, Intermediate to Advanced

Track: Commerce, B2B Customer Journeys

Audience : Business Analyst, Campaign Marketer, Digital Marketer, Operations Marketer , Commerce Professional, IT , Martech Professional, Demand Generation Marketer, Product Marketer