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Why CDW Chose Adobe Marketo Engage as the Foundation of Its AI Vision
Speakers
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Andy Wang
VP of Demand Generation, CDW
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Alonzo Foreman
Director of Marketing Automation, CDW
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About the Session
CDW is operationalizing its agentic marketing strategy by establishing Adobe Marketo Engage at the core of its martech stack. Leveraging AI agents to help activate audiences, CDW aims to coordinate multi-step customer journeys across channels with AEP integration. Generative AI capabilities through GenStudio are embedded into campaign workflows to accelerate content production, variant creation, and personalization at scale across the Adobe ecosystem. This approach is supported by Adobe’s centralized, data-centric real-time CDP that unifies behavioral, firmographic, and engagement data to enable end-to-end lead lifecycle management, advanced attribution, and continuous optimization across demand and revenue operations.
Key takeaways:
- Why CDW choose Adobe to help execute its agentic marketing campaign vision
- Learnings on implementing an integrated Adobe stack
- How this solution accelerated sales, revops, and go to market alignment
Technical Level: Intermediate
Track: B2B Customer Journeys, AI, Innovation, and Leadership Trends
Content Category: Tips and Tricks
Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Marketer, Operations Marketer , Martech Professional, Demand Generation Marketer
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