B2B Customer Journey Management: Innovation Powered by AI

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Speakers

  • Karishma Phansalkar

    Karishma Phansalkar

    Product Marketing Manager, Adobe

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Session Resources

About the Session

Struggling to keep pace with increasingly complex B2B customer journeys? Join this high-level session for a guided overview of how AI is transforming customer journey management across our B2B portfolio, from adaptive engagement to intelligent decisioning. Get a cohesive view of how adaptive journeys, omnichannel orchestration, AI-powered sales qualification, and Intelligent insights and actions work together to deliver more connected, responsive, and outcome-driven B2B experiences.

Key takeaways:

  • Understand the end-to-end AI vision behind Adobe’s B2B Customer Journey Management portfolio
  • See how the core pillars connect to create intelligent, adaptive customer journeys
  • Learn what to expect — and where to go deeper — in the dedicated in-person AI sessions that follow in Vegas

Technical Level: Beginner to Intermediate

Track: B2B Customer Journeys

Content Category: Tips and Tricks

Audience : Digital Marketer, Martech Professional, Demand Generation Marketer

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