How Workday Drives Modern ABM with Adobe and Bombora

For too long, an account-based marketing strategy has been synonymous with heavy investments in siloed software platforms. Those days are over. Welcome to an open, flexible approach to ABM, powered by Bombora + Adobe. Hear how Workday has transformed its Adobe B2B Real-Time CDP into a high-performance engine that flexibly delivers ABM orchestration when they need it and where they need it. Leverage the full spectrum of first- and third party data in real time to drive account segmentation. Turn any Adobe CDP segment into at-scale, addressable audiences for the open web, CTV, and social platforms like Reddit with Bombora’s audience activation.

Key takeaways:

• How to harness seamless data flows to ensure that as your account segments update, your media activation easily follows
• Maintaining constant alignment between your account intelligence strategy and execution

Technical Level: General Audience, Intermediate, Beginner to Intermediate, Intermediate to Advanced

Track: B2B Customer Journeys, Customer Engagement, Customer Data Management and Collaboration

Content Category: Tips and Tricks

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Marketer, Operations Marketer , Martech Professional, Demand Generation Marketer, Brand Marketer