3 Ways to Grow Revenue with Agentic AI Orchestration

In-Person On-Demand Session

3 Ways to Grow Revenue with Agentic AI Orchestration - S712

Sign in
ON DEMAND

Closed captions in English will be available soon.

Share this page

Speakers

  • Max De Ycaza

    Max De Ycaza

    Vice President Engineering, Fidelity Investments

  • Jay Trestain

    Jay Trestain

    Partner, EMEA Marketing Transformation Lead & Client Partner, IBM

  • Elaine Parr

    Elaine Parr

    VP Consumer Products, Retail and Luxury, IBM

Featured Products

Session Resources

Sign in to download session resources

About the Session

CMOs face unprecedented pressure to deliver measurable revenue growth, with 58% of marketing leaders citing it as their top priority in 2025. Achieving this requires moving beyond fragmented MarTech toward end-to-end AI-driven orchestration that enables always-on engagement.

Join this session with IBM & Fidelity Investments to explore how evolving consumer engagement with technology is driving a shift from MarTech to RevTech and unlocking new business growth with perspectives from consumer thought-leader & LinkedIn Top Voice Elaine Parr.

In this session you’ll learn:

  • Why consumer behaviour is accelerating the shift from MarTech to RevTech
  • How agentic AI enables real-time, continuous experience orchestration
  • How to approach this from the perspective of regulated industry and 'no regret's decision-making'
  • How unified platforms can increase loyalty, trust and measurable revenue impact


Register to discover how AI-powered experience orchestration is redefining the future of marketing and growth.

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with IBM for marketing purposes.

Industry : High Tech, IT Professional Services

Technical Level: General Audience

Track: B2B Customer Journeys, AI, Innovation, and Leadership Trends, Orchestrating Experiences with AI Agents

Content Category: Case/Use Study, Tips and Tricks, Thought Leadership

Audience : Executive, AI Strategy/Technology

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

Adobe CX Enterprise

Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.

Learn more