AZEK’s Adobe-Powered Evolution to Build the Future of Digital Experience

Most enterprises face disconnected tools, manual processes, and siloed teams that can’t deliver the personalized experiences that customers expect. Hear how AZEK and SH/FT orchestrated customer experiences using Adobe Experience Cloud. Brian Sekerak from AZEK and Courtney Martin and Evan Lavidor from SH/FT share how they unified fragmented data sources into a single customer view to drive next-best-action across channels. Explore the architectural decisions that turned content bottlenecks into velocity engines, enabling teams to launch more campaigns without proportionally increasing headcount or budgets.

Key takeaways:

• Real-world personalization strategies that scale relevant experiences across the complex matrix of manufacturing audiences each with different needs and buying journeys
• Why moving from batch campaigns to real-time orchestration fundamentally changes how marketing, sales, and digital teams collaborate
• Blueprint for transforming legacy marketing operations into competitive advantage

Industry : Industrial Manufacturing, Distribution/Wholesale

Technical Level: General Audience, Intermediate, Intermediate to Advanced

Track: B2B Customer Journeys, Customer Engagement, Customer Data Management and Collaboration

Content Category: Case/Use Study

Audience : Campaign Marketer, Developer, Digital Marketer, Executive, Channel Marketer, Marketer, Product Manager, Content Manager, IT , Martech Professional