Navigating the Fast-Changing World of Traditional and Agentic Search

In-Person On-Demand Session

Navigating the Fast-Changing World of Traditional and Agentic Search - S750

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Cassie Dell

    Cassie Dell

    Head of Organic Growth & AI Search, LinkedIn

  • Danielle Golobish

    Danielle Golobish

    Senior Director, Search Capabilities, Eli Lilly

  • Leigh Mckenzie

    Leigh Mckenzie

    Director of Organic Visibility , Semrush

Session Resources

No resources available for this session

About the Session

In the AI search era, customers who come from agentic search convert 4.4x more than from other channels. In this panel discussion, learn how customers invested their resources and prioritized brand visibility across traditional search as well as agentic/AI search. Hear firsthand how they navigated the complex and fast-changing world of traditional and agentic search.
Key takeaways:
•    How leading brands balance traditional and agentic search to drive growth
•    The key approaches to building visibility across search and AI-driven discovery
•    How to prioritize and align resources in a rapidly changing search environment

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Semrush for marketing purposes.

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web, AI, Innovation, and Leadership Trends

Content Category: Thought Leadership

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Executive, Content Marketer, Marketer, Content Manager, AI Strategy/Technology , Demand Generation Marketer, Product Marketer, Brand Marketer

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