Agentic DAM Innovations: Automate, Govern, Optimize Content

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Speakers

  • Shelly Chiang

    Shelly Chiang

    Principal Product Marketing Manager, Adobe

  • Nick Whittenburg

    Nick Whittenburg

    Sr. Product Manager, AEM Assets, Adobe

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About the Session

Transform your DAM into a self-optimizing operational engine. See how an agentic DAM — powered by Adobe’s AI agents — automates discovery, enrichment, governance, personalization, and continuous optimization at scale.

Key takeaways:

  • Skip the DAM learning curve and get straight to content with fast deployment, effortless standardization, and integrations without the pain.
  • Start with trust and governance at every level so that your brand’s voice and quality scale responsibly through LLMs.
  • Deliver consumer-level experiences beyond channels, driven by a data feedback loop that continuously learns from performance and audience behavior so that every asset gets smarter and more effective over time.

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Tips and Tricks

Audience : Developer, Digital Marketer, Executive, Marketer, Product Manager, Content Manager, IT , Martech Professional, AI Strategy/Technology , Creative Project Manager, Brand Marketer

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