Adobe Experience Manager Sites Innovations in the AI Era

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Speakers

  • Cedric Huesler

    Cedric Huesler

    Sr. Director, Product Management, Adobe

  • Haresh Kumar

    Haresh Kumar

    Sr. Dir, Strategy and Product Marketing, AEM and LLM Optimizer, Adobe

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About the Session

We’ve entered the AI-first era, where experiences are no longer built only for people but also to be understood and acted on by agents. In this new landscape, your owned property is not just a destination — it’s the source of truth for humans and machines, powering discovery, engagement, and continuous improvement across every channel. Success in this new era means being machine-optimized as much as human-optimized. Your content must be structured, trusted, and agent-readable. Your operations must evolve from manual workflows to intelligent systems that can create, govern, and optimize in real time.

Key takeaways:

  • Latest agentic innovations in Adobe Experience Manager to help you move faster and operate with trust
  • How to make every experience visible, consistent, and credible across both human and machine audiences

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Tips and Tricks

Audience : Developer, Content Marketer, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology

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