Closed captions in English will be available soon.
Best Buy's Blueprint for Building an Activation-First AI DAM
Speakers
-
Marc Angelinovich
Director, Product Marketing, Adobe
-
Stacy Aase
Associate Director Product Management - Marketing Technology, Best Buy
-
Katie Phillips
Sr. Product Manager of Content Management and Creative AI Tools, Best Buy
Featured Products
No resources available for this session
Session Resources
Sign in to download session resources
About the Session
Learn how to prevent your digital asset management system from becoming a storage locker — instead transform it into an activation engine that drives creative speed, operational efficiency, and personalized content delivery.
Key takeaways:
- Explore the essential components of an activation-first DAM strategy, including people and process design, metadata governance, and cross-team alignment
- How AI accelerates every stage of the content lifecycle, from creative design and production to enrichment, personalization, and delivery
- Walk away with proven frameworks and actionable insights to unlock the full strategic value of your DAM
Industry : Retail
Technical Level: General Audience
Track: Brand Visibility and Content Management in the Agentic Web
Content Category: Case/Use Study
Audience : Campaign Marketer, Digital Marketer, Content Marketer, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology , Creative Project Manager, Brand Marketer
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.