Winning in the Agentic Web: Optimizing for LLMs and Human Experiences

AI-powered agents and LLMs are changing how buyers discover brands and make decisions, even before a customer visits your website. These models don’t invent information — they read, interpret, and cite what they find across the web. At the same time, human audiences still expect fast, relevant, and engaging digital experiences once they arrive. The challenge is that most digital experiences were built for humans alone, not for the agents now shaping brand visibility and influencing buyers in AI-driven channels. See how Adobe brings together Adobe LLM Optimizer and Adobe Experience Manager Sites Optimizer to help brands optimize for both audiences, shaping how LLMs represent your brand and continuously improving engagement and conversion on owned properties.

Key takeaways:

• Learn how LLMs and AI agents discover, interpret, and surface your brand in AI-driven experiences
• Understand how to influence LLM narratives while maintaining accurate, trusted brand representation
• See how AI agents autonomously identify and deploy site optimizations to improve engagement and conversion

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Tips and Tricks

Audience : Campaign Marketer, Digital Marketer, Content Marketer, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer