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From Agents to Outcomes: Reimagine Enterprise DAM
Speakers
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Ben Chan
Product Marketing Manager - AEM Assets, Adobe
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About the Session
In today’s omnichannel landscape, enterprise DAM is the strategic engine driving content velocity, governance, and brand consistency. As agentic capabilities reshape DAM, organizations can automate enrichment, streamline compliance, and deliver intent-driven recommendations —empowering teams to reduce manual effort and risk. Explore the key pillars of a modern DAM — unified discovery, embedded governance, automated optimization, omnichannel delivery, and actionable insights. Learn how these pillars enable seamless collaboration, maximize content value, and future-proof digital operations for the agentic era, transforming how leaders and practitioners orchestrate content across every touchpoint.
Technical Level: General Audience
Track: Brand Visibility and Content Management in the Agentic Web
Content Category: Tips and Tricks
Audience : Campaign Marketer, Digital Marketer, Content Marketer, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer
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