Content to Impact: T. Rowe Price Personalizes Experiences Across Channels

In-Person On-Demand Session

Content to Impact: T. Rowe Price Personalizes Experiences Across Channels - S324

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Closed captions in English will be available soon.

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Speakers

  • Pauline Huynh

    Pauline Huynh

    Sr. Product Marketing Manager, Adobe

  • Elena Reinert

    Elena Reinert

    VP Global Digital Product & Enablement, T. Rowe Price

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Session Resources

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About the Session

Agentic AI is raising the bar for customer expectations, putting more pressure than ever on brands to deliver highly personalized experiences that build connection - but getting there doesn't happen overnight.

Hear how T. Rowe Price is laying the groundwork to evolve from a campaign-centric approach to one that puts the customer at the center. By bringing together content, data, and journeys, they're building a scalable foundation that will enable teams to move faster and deliver dynamic, personalized experiences across channels - turning customer interactions into lasting engagement and loyalty.

In this session, discover:

  • How unifying Adobe Experience Manager and Adobe Journey Optimizer helps streamline the creation and delivery of personalized experiences
  • What it takes to build a foundation for scalable personalization – from structuring modular content for reuse to decisioning, using their web portal as an example
  • Sneak peek into upcoming Adobe Experience Manager and Adobe Journey Optimizer innovations

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Case/Use Study

Audience : Campaign Marketer, Channel Marketer, Marketer, Content Manager, Martech Professional, AI Strategy/Technology , Demand Generation Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

Adobe CX Enterprise

Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.

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