DICK's Sporting Goods Reinvents Customer Experience with Brand Concierge

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Speakers

  • Sunish Verma

    Director, Solution Architect, Adobe

  • Max Iguer

    Principal, Product Marketing, GenAI, Brand Concierge, Adobe

  • Anna Kepler

    Sr. Director of Product and Design, Data & AI, DICK'S Sporting Goods

  • Matthew Walker

    Director - Product & Design, Mobile Apps, DICK'S Sporting Goods

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About the Session

Customer expectations are evolving rapidly as AI reshapes how people discover products, ask questions, and make decisions. Adobe Brand Concierge brings together trusted brand content, first-party customer data, and agentic AI to power personalized conversational experiences across digital properties. Get an inside look at how Brand Concierge works and the benefits it delivers. Hear how DICK's Sporting Goods used Brand Concierge to transform its mobile app customer experience to enable more intuitive product discovery, strengthen customer relationships, and drive greater loyalty and conversion.

Key takeaways:

  • How Adobe Brand Concierge works and what makes it different from competing approaches
  • How to use Brand Concierge to create trusted, personalized interactions while unlocking greater value from your existing Adobe investments
  • How DICK's Sporting Goods is transforming its mobile app experience with Brand Concierge and delivering deeper personalization and rich, multimodal conversations based on customer intent

Industry : Retail

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Executive, Content Marketer, Marketer, Web Analyst, Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer

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