Making Agent-to-Agent Marketing Work for Humans

Explore the emerging agentic web, where AI agents aren’t just tools but an influential consumer segment acting on behalf of the people they represent. From search to purchase to brand reach and loyalty, Emma Chiu and Jason Carmel from VML, and Loni Stark from Adobe, delve into why enterprises need to re-engineer their marketing strategy to leverage machine agents. Learn about the emerging landscape, opportunities, and practical implications for businesses to stay human while catering to algorithmic audiences. At a time when 73% of people believe that “in the future, people and digital humans will live and work alongside one another,” we unpack what that future looks like and what it means for brands, customers, and the evolving relationship between people and machines.

Key takeaways:

• Learn how agent-to-agent marketing is already happening and its impact on brand visibility
• Explore the seemingly inherent compromises and contradictions that follow marketing to machines while keeping human customers at the forefront
• Define practical steps to ready your brand for agentic marketing without sacrificing human connection

Industry : Retail

Technical Level: General Audience

Track: Commerce, Brand Visibility and Content Management in the Agentic Web, AI, Innovation, and Leadership Trends, Orchestrating Experiences with AI Agents

Content Category: Thought Leadership

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Commerce Professional, Content Manager, Martech Professional, AI Strategy/Technology , Demand Generation Marketer, Product Marketer, Brand Marketer