Prescription for Acceleration: An Integrated Adobe Suite and AI Enablement

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Speakers

  • Jessica Baker

    Associate Director of Personalization, Bounteous

  • Jon Meck

    SVP of Marketing, Bounteous

  • Liz Kaufman

    Director Marketing Technology , CVS Health

  • Calisha Anderson

    Director, Digital Experience , CVS Health

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About the Session

Every day, CVS Health strives to be America’s most trusted healthcare company and to make healthcare simpler — one person, one family, and one community at a time. CVS is expected to deliver personalized, AI-driven customer and patient experiences at an immense scale, all while maintaining the highest standard of data privacy and HIPAA compliance. CVS and Bounteous share how a highly regulated, enterprise-scale organization can unlock business value and drive meaningful customer and patient experiences by harnessing the full Adobe technology ecosystem and its embedded AI capabilities.

Key takeaways:

  • How Adobe Target AI features can yield more precise results faster and more efficiently
  • How CVS leveraged Adobe Journey Optimizer to bring personalized Rx experiences to market
  • How Adobe Workfront became the consistent thread across programs, bringing efficiencies and speed to market

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Bounteous for marketing purposes.

Industry : Healthcare and Life Sciences, Retail

Technical Level: General Audience

Track: Workflow and Planning, AI, Innovation, and Leadership Trends, Customer Data Management and Collaboration

Content Category: Case/Use Study, Tips and Tricks

Audience : Developer, Digital Marketer, Executive, Channel Marketer, Marketer, Product Manager, Operations Marketer , UI/UX Designer, IT , Martech Professional, AI Strategy/Technology , Product Marketer

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