Future-Proofing Customer Engagement Through Messaging

In-Person On-Demand Session

Future-Proofing Customer Engagement Through Messaging - S718

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Speakers

  • Alexandre Allemand

    Alexandre Allemand

    North America GTM Lead, RCS, Google

  • Michael Ahearn

    Michael Ahearn

    VP Customer Development & Strategy, Sinch

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Session Resources

About the Session

The way companies leverage mobile messaging has evolved from basic alerts into being a critical pillar of modern customer engagement. Driven by expectations for immediacy, personalization and rich experiences, the mobile channels have evolved drastically, and brands must rethink how mobile messaging fits within the broader customer journey.

In this session, Adobe ISV Platinum Partner, Sinch, a world leader in mobile messaging - and Google, the global driver of RCS , will showcase how you can leverage traditional SMS and the rapidly growing RCS channel to create immersive, secure and immediate mobile experience that cut through the noise and open for new types of customer engagement.

Attendees will further learn how to connect mobile messaging with real-time customer signals, orchestration cross channel journeys and deliver personalized experiences at scale while maintaining global compliance and reliability. We'll also examine how the emerging conversational AI-driven messaging interactions open for new use cases for mobile experiences.

Walk away with a clear understanding of how to design a flexible, future ready messaging strategy built for what's next.

Key Takeaways:

  • Understand how mobile messaging has evolved into a core engagement channel
  • Learn how to orchestrate mobile messaging within cross-channel customer journeys
  • Discover how RCS enables richer branded customer experiences
  • See how real-time data and personalization transform messaging into a true engagement channel
  • Gain a framework for building a flexible messaging strategy

By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Sinch for marketing purposes.

Industry : High Tech

Technical Level: General Audience

Track: Customer Engagement, AI, Innovation, and Leadership Trends

Content Category: Case/Use Study, Tips and Tricks, Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Content Marketer, Sales

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By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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