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Personalization in Healthcare & Life Sciences: AI in Action
In-Person On-Demand Session
Personalization in Healthcare & Life Sciences: AI in Action - S914
Speakers
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Tory Smithe
Director, Digital Strategy Group, Healthcare & Life Sciences , Adobe
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Lesley Spellmeyer
Senior Director, Content Personalization Platform Capabilities, Eli Lilly
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Amanda Todorovich
Enterprise Executive Director, Digital Marketing, Cleveland Clinic
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Jeff Rummer
Sr Director, Digital and Marketing Operations, Edwards Lifesciences
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Jigar Shah
CMO, Blue Shield of California
Session Resources
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About the Session
Personalization is no longer optional in healthcare and life sciences – it's an expectation. Patients, members, and customers demand experiences tailored to their unique needs, whether navigating care, managing benefits, or engaging with therapies and devices. Explore how payor and provider organizations, as well as pharma and medtech leaders, can leverage Adobe’s AI-driven solutions to deliver personalized engagement at scale. Discuss industry trends, practical use cases, and strategies for integrating AI into existing workflows to improve outcomes, enhance satisfaction, and drive loyalty.
Key takeaways:
- Gain actionable insights on how personalization can transform the healthcare and life sciences experience while meeting compliance and security requirements
- Learn how to move from aspiration to execution with tools available today
Industry : Healthcare and Life Sciences
Technical Level: General Audience
Track: AI, Innovation, and Leadership Trends
Content Category: Thought Leadership
Audience : Business Analyst, Digital Marketer, Executive, Marketer, Operations Marketer , Content Manager, IT , Martech Professional, AI Strategy/Technology
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.