Adobe on Adobe: Building an AI-Ready Foundation for Agentic Marketing

In-Person On-Demand Session

Adobe on Adobe: Building an AI-Ready Foundation for Agentic Marketing - S853

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Max Cuellar

    Max Cuellar

    VP innovation, performance and COEs Enterprise Mkt, Adobe

  • Rama Krishna

    Rama Krishna

    Sr. Director Marketing Data and Technology, Adobe

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Session Resources

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About the Session

The agentic era of marketing demands more than AI experimentation — it requires a connected, enterprise-wide foundation. Hear from Adobe’s enterprise martech leaders, Max Cuellar, VP of Marketing, and Rama Krishna, senior director of Marketing Technology, on how our marketing organization is preparing to be AI-ready. Learn how we’re building a connected enterprise with Adobe Experience Platform to create a contextual foundation for agentic workflows that enables us to elevate customer experiences, accelerate our content supply chain, and activate business intelligence to power purpose-built Adobe AI agents. Go behind the scenes to see how Adobe is operationalizing AI to drive marketing velocity, scale personalization, and future-proof the organization. Walk away with practical strategies and architectural principles that you can apply to your own AI-driven marketing transformation.

Key takeaways:

  • Gain a strategic view of how AI agents and agentic workflows will reshape enterprise marketing
  • Learn how Adobe’s marketing organization is building an AI-ready foundation with Adobe Experience Platform and Adobe AI
  • Discover best practices from Adobe’s journey to scale personalization and streamline workflows with AI

Technical Level: General Audience

Track: AI, Innovation, and Leadership Trends, Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : Executive, Marketer, IT , Martech Professional, AI Strategy/Technology , Industry Analyst

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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