How Customers Scale Real Workflows with Agentic AI from Intent to Action

What happens when the work that used to take your team weeks takes minutes instead? In this customer-led session, Sling TV shares how it uses Adobe Experience Platform AI Assistant to plan, execute, and scale real marketing workflows, from analyzing customer behavior to building audiences to launching personalized journeys. Hear directly from a marketing lead about what changes when AI removes the waiting, the manual handoffs, and the tool-switching that slows teams down and what that frees them up to do instead.

Key takeaways:

• How a marketing team went from business question to live campaign in minutes using natural language across data, audiences, and journeys without writing a single query or switching tools
• What shifts for the people doing the work when AI handles the coordination, and how that changes the way teams think, decide, and operate at scale