From Touchpoint to Dialog: Account-Based Marketing Gets a Face

Online Session

From Touchpoint to Dialog: Account-Based Marketing Gets a Face - OS756

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ON DEMAND

Closed captions in English can be accessed in the video player.

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Speakers

  • Yair Neumann

    Yair Neumann

    Kaltura

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Session Resources

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About the Session

Marketing teams have mastered page creation, personalization rules, and ABM landing pages, yet many digital experiences are still optimized for delivery rather than engagement. Explore how agentic avatars and generative UI introduce real-time, adaptive guidance inside digital experiences and how these capabilities come together within Adobe Experience Manager to extend sites beyond static content delivery. See how agentic avatars and gen UI orchestrate content, video, and conversational AI to adapt messaging and guidance based on user intent, role, and behavior without rebuilding pages or fragmenting campaigns. Key takeaways:

  • Practical patterns for designing adaptive, guided content and account-based marketing experiences
  • Ways to orchestrate content, video, and interaction through a single experience layer
  • Organizational and technical considerations for evolving content sites beyond static delivery

Industry : Education, Financial Services , Healthcare and Life Sciences, High Tech, Media, Entertainment, and Communications, Retail, Telecommunications

Technical Level: General Audience, Intermediate

Track: Orchestrating Experiences with AI Agents

Content Category: Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Project Manager, Product Manager, Operations Marketer , AI Strategy/Technology , Demand Generation Marketer, Brand Marketer

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