Customizing and Orchestrating Agentic Workflows Across the Ecosystem

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Agentic AI


Why Your Adobe AI Needs Digital Sight to Predict User Intent

00:00:00

Why Your Adobe AI Needs Digital Sight to Predict User Intent

Discover how to give your Adobe AI digital sight. Learn how behavioral data predicts user intent, removes friction, and drives conversion with Fullstory.

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From Complexity to Commerce: How Retail Media Scales on Trust

00:00:00

From Complexity to Commerce: How Retail Media Scales on Trust

Privacy-First, Signal-Driven Marketing: Powering Real-Time Personalization with Consent and AI

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Automate Customer Retention and Loyalty with Real-Time Data Triggers

00:00:00

Automate Customer Retention and Loyalty with Real-Time Data Triggers

Explore how to automate real-time customer retention using agentic AI. Learn to eliminate silent churn and replace legacy batch processing for massive ROI.

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From Pilots to Platforms: Scaling Secure, Trusted AI for Enterprise ROI

00:00:00

From Pilots to Platforms: Scaling Secure, Trusted AI for Enterprise ROI

Explore practical frameworks for embedding security and governance into enterprise AI workflows, and discover how Centers of Excellence evolve into Centers of Intelligence that a…

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Moving from Navigational Pages to an On-Demand Experience

0:33:32

Moving from Navigational Pages to an On-Demand Experience

Learn how retrieval enables AI agents, content discovery, and personalized customer experiences wherever customers engage – beyond traditional websites.

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Agentic Web: Design, Automate, Convert with Webflow and Marketo

00:12:15

Agentic Web: Design, Automate, Convert with Webflow and Marketo

See how modern marketing teams design forms, automate lead capture, and drive pipeline faster using a connected web and marketing automation platform.

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Navigating the New, AI-First Operating Model for Marketing

00:22:12

Navigating the New, AI-First Operating Model for Marketing

Using AI in Marketing Operations

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Building an Open Agent Ecosystem Across Enterprise Workflows

00:00:00

Building an Open Agent Ecosystem Across Enterprise Workflows

Explore how Adobe is building an open agent ecosystem with partners to power enterprise workflows, drive customer outcomes, and deliver value at scale.

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Adobe on Adobe: The Future of B2B Marketing

0:44:19

Adobe on Adobe: The Future of B2B Marketing

Adobe Summit session on how Adobe is using its own tech to transform B2B marketing.

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From Touchpoint to Dialog: Account-Based Marketing Gets a Face

00:15:24

From Touchpoint to Dialog: Account-Based Marketing Gets a Face

Learn how AI-powered video and conversational avatars bring content sites to life, guiding users with real-time, intent-based experiences.

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The Path to Agentic AI ROI: Proven Strategies for Org Readiness & Adoption

0:42:47

The Path to Agentic AI ROI: Proven Strategies for Org Readiness & Adoption

The Path to Agentic AI ROI: Proven Strategies for Organizational Readiness & Adoption

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Adobe on Adobe: Building an AI-Ready Foundation for Agentic Marketing

0:46:58

Adobe on Adobe: Building an AI-Ready Foundation for Agentic Marketing

Adobe’s enterprise marketing team builds an AI-ready foundation with data, content, and intelligence to deliver agentic workflows and personalized experiences

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Deliver Connected Experiences with Adobe Experience Platform

00:10:24

Deliver Connected Experiences with Adobe Experience Platform

How Adobe Experience Platform standardize data, enforce governance, and make profiles and insights actionable across every touchpoint.

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Unlocking Cross-Platform Agent Collaboration

00:17:40

Unlocking Cross-Platform Agent Collaboration

Adobe agents integrate with Microsoft 365 Copilot and Chat to boost productivity. Learn how Brand Concierge & Agent Orchestrator work with partner agents, enterprise knowledge & …

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Scaling Personalized Member Experiences with Agentic AI

00:09:04

Scaling Personalized Member Experiences with Agentic AI

Discover how Colonial First State is enhancing member engagement by combining unified, real‑time data with agentic AI to launch always-on member journeys

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How Customers Scale Real Workflows with Agentic AI from Intent to Action

00:11:17

How Customers Scale Real Workflows with Agentic AI from Intent to Action

How leading organizations use Experience Platform AI Assistant to power conversational workflows across Experience Cloud

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From Tools to Teammates: The Agentic Future of Customer Engagement

1:05:44

From Tools to Teammates: The Agentic Future of Customer Engagement

Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic e…

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Enter the Era of Agentic Customer Journeys

0:49:13

Enter the Era of Agentic Customer Journeys

Adobe Journey Optimizer is evolving with AI agents and GenAI capabilities that transform how marketers ideate, plan, create, and optimize experiences at scale

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Customizing and Orchestrating Agentic Workflows Across the Ecosystem

0:34:46

Customizing and Orchestrating Agentic Workflows Across the Ecosystem

Learn to embed intelligence where work happens, accelerate experimentation, and activate adaptive, data-driven customer experiences that drive measurable business impact at scale…

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5x AI Citations. Faster Launches. The New Playbook for Brand Visibility.

0:34:58

5x AI Citations. Faster Launches. The New Playbook for Brand Visibility.

How leading brands unify AI-driven discovery, digital experiences, and conversational engagement to increase referral traffic & boost conversions

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Making Agentic AI Real: Creative Engineering for Next-Gen CX

0:56:19

Making Agentic AI Real: Creative Engineering for Next-Gen CX

Explore how agentic AI and creative engineering are redefining end-to-end CX across marketing, commerce, service, content, and discoverability (SEO, AEO, GEO)

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How Agentic AI Answers Mission-Critical CX Questions While You Sleep

0:42:28

How Agentic AI Answers Mission-Critical CX Questions While You Sleep

How agentic AI delivers instant answers to mission-critical CX questions by working autonomously in the background.

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Building an Agentic System of Value: Trends Shaping the AI Enterprise 


0:39:14

Building an Agentic System of Value: Trends Shaping the AI Enterprise 


How agentic AI is reshaping workflows, CX, and the content supply chain. Multi-agent systems, human-AI teaming, and governance

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Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web

0:47:05

Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web

AI is increasingly shaping how brands are experienced, trusted, and chosen. As customers interact with AI assistants in their everyday lives, expectations for discovery, engageme…

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Designing Total Experience for an Outcome-Driven World Shaped by Agentic AI

0:36:12

Designing Total Experience for an Outcome-Driven World Shaped by Agentic AI

Discover how agentic AI powers predictive, real-time personalization and intelligent experiences that drive measurable growth across journeys.

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

0:42:45

The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Adobe Summit session with Lumen Technologies on they are using Adobe tools to accelerate their B2B marketing.

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Moving Enterprises From AI Experimentation to Customer Experience Impact

00:59:59

Moving Enterprises From AI Experimentation to Customer Experience Impact

Enterprises are moving past AI experimentation and focusing on what really matters: results. In this strategy keynote, you’ll hear from leading organizations that are using g…

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5 Lessons for Scaling an Agentic AI–powered Marketing Operating Model

0:41:51

5 Lessons for Scaling an Agentic AI–powered Marketing Operating Model

Learn how to transform marketing operation models to drive value from agentic AI. Leverage IBM’s proven roadmap to boost growth and safe, scalable adoption.

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3 Ways to Grow Revenue with Agentic AI Orchestration

0:42:57

3 Ways to Grow Revenue with Agentic AI Orchestration

Discover 3 ways marketing leaders can go beyond cost efficiency and drive revenue growth with agentic AI orchestration, boosting loyalty, trust, and ROI.

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Walmart: Unlocking Creative Excellence at Scale with Generative AI

0:40:09

Walmart: Unlocking Creative Excellence at Scale with Generative AI

Discover how a top retailer transforms customer experiences with AI, real-time data, and Adobe’s Agentic AI to drive personalization, agility, and growth.

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Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

0:39:29

Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

This session enables you to anticipate issues before they arise, maintain stability at scale, and continuously improve how your Experience Platform runs.

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Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

0:47:28

Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

Discover a proven Who/What/Where/Why/How framework to turn customer experiences ambitions into measurable outcomes with real-world examples and templates.

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From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

0:54:32

From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

Discover how AI-powered, connected tech drives real-time, personalized customer experiences and maximizes ROI for modern marketers.

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AI Rockstars: How Leading Brands Leverage Agentic AI to Get Results

00:00:00

AI Rockstars: How Leading Brands Leverage Agentic AI to Get Results

Discover how pioneering brands are harnessing agentic AI to orchestrate customer experiences and accelerate growth.

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Making Agent-to-Agent Marketing Work for Humans

0:55:38

Making Agent-to-Agent Marketing Work for Humans

Discover how AI agents are reshaping marketing, from search to loyalty, and to prepare brands for agent-to-agent engagement while keeping humans at the center.

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Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

0:45:20

Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

Adobe unifies data, content, journeys, insights and experiments with integrated applications, enabling customer-centric engagement and omni-channel activation

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Customizing and Orchestrating Agentic Workflows Across the Ecosystem - S855

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Speakers

  • Zan Chu

    Zan Chu

    Director, Product Management, Adobe

  • Namitta Shankar

    Namitta Shankar

    Principal Product Manager, Adobe

  • Steve Setzer

    Steve Setzer

    Director, GTM Tech Product Management, Intuit

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About the Session

Discover how Adobe Experience Platform Agent Orchestrator empowers customers and partners to customize, extend, integrate, and orchestrate intelligent agents across Adobe and the broader ecosystem. Teams can embed intelligence where work happens, accelerate experimentation, reduce friction, and activate more adaptive, data-driven customer experiences at scale.

Key takeaways:

  • Customize, extend, and integrate intelligent agents within the Adobe ecosystem
  • Enable scalable experimentation and faster activation across platforms
  • Learn how a connected agent ecosystem drives efficiency, insight, and measurable business impact

Technical Level: General Audience

Track: Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : Marketer, AI Strategy/Technology

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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