Walmart: Unlocking Creative Excellence at Scale with Generative AI

Walmart, the world’s largest retailer, is investing in the future by transforming its in-house creative organization into a people-led, technology-powered engine for innovation. Join Walmart and Adobe to learn how the team is bringing brand vision to life at unprecedented scale - modernizing enterprise workflows, leveraging Adobe Firefly generative AI, and empowering creatives to deliver high-quality, on-brand experiences faster than ever. With a vast product assortment and constant demand for Brand content, Walmart is redefining how creative excellence is produced, governed, and delivered across every channel.

Key takeaways:

• Learn how Walmart is modernizing creative operations to support millions of products while delivering consistent, high-quality brand experiences across channels
• See how Adobe Firefly helps Walmart scale content production while maintaining brand integrity, governance, and legal confidence
• Explore how emerging innovations - such as digital twins and generative AI for the enterprise - are shaping the future of scalable creative and experiences in retail

Industry : Consumer Goods, Retail

Technical Level: General Audience

Track: Workflow and Planning, AI, Innovation, and Leadership Trends, Content Supply Chain for the AI World, From Volume to Brand Value: Scaling Production-Ready Content for the Enterprise

Content Category: Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Project Manager, Operations Marketer , Commerce Professional, Content Manager, Martech Professional, AI Strategy/Technology , Creative, Graphic Designer, Creative Art Director, Creative Project Manager, Brand Marketer