Enter the Era of Agentic Customer Journeys

In-Person On-Demand Session

Enter the Era of Agentic Customer Journeys - S522

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ON DEMAND

Closed captions in English will be available soon.

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Speakers

  • Chetan Prasad

    Chetan Prasad

    Director, Product Management, Adobe

  • Lee Henderson

    Lee Henderson

    Digital Marketing Technical Evangelist, Adobe

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Session Resources

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About the Session

Get a behind-the-scenes look at how Adobe Journey Optimizer is evolving with AI agents and gen AI capabilities that transform how marketers ideate, plan, create, and optimize experiences. AI-embedded workflows are redefining journey orchestration, content creation, personalization, and experimentation — giving you smarter tools to deliver outcomes faster.

Key takeaways:

  • Maximize on-brand content creation with AI Assistant and deliver next-best experiences with AI decisioning and experimentation
  • Explore how agentic capabilities simplify complex tasks and surface actionable insights
  • Learn how marketers leverage AI features and agents to create content, orchestrate journeys, resolve conflicts, generate multistep journeys from prompts, and unlock growth opportunities

Technical Level: General Audience

Track: Customer Engagement, Orchestrating Experiences with AI Agents

Content Category: Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Product Manager, Operations Marketer , Martech Professional, AI Strategy/Technology

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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Adobe CX Enterprise

Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.

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