Building an Enterprise DAM and Architecture for a Multi-Brand Ecosystem

Learn how Champion Homes and Genpact rebuilt ChampionHomes.com using Adobe Experience Manager and Experience Manager Assets to unify content across brands, improve navigation, fine-tune guided search, and accelerate home discovery. Brayden Orwick from Champion Homes and Aryl Watson from Genpact present the asset and content model designed to scale across 1,800+ home models, the Experience Manager Assets workflows that keep content accurate and up to date, and the integrations connecting the admin and retail portals for managing leads, orders, warranties, and documentation. Discover how reusable components and a shared design system enabled the launch of seven child brand sites delivering a high-impact, foundational platform that supports Champion’s growth and elevates the homebuyer experience.

Key takeaways:

• How to design an enterprise DAM strategy to support product-like content at scale
• Best practices for building workflows and governance that reduce manual rework and improve content accuracy
• Strategies for integrating Experience Manager with admin and retailer portals to support the full product and purchase lifecycle

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Industry : Industrial Manufacturing

Technical Level: General Audience, Beginner, Beginner to Intermediate

Track: Customer Engagement

Content Category: Case/Use Study

Audience : Campaign Marketer, Developer, Content Marketer, Marketer, Product Manager, Operations Marketer , Content Manager, UI/UX Designer, IT , Martech Professional, Creative, Demand Generation Marketer, Product Marketer