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From Silos to Synergy with a Connected Intelligent Engagement Ecosystem
In-Person On-Demand Session
From Silos to Synergy with a Connected Intelligent Engagement Ecosystem - S650
Speakers
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Akin Ajayi
Group Manager, Product Marketing, Adobe
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Preetha Ravikumar
Director, MarTech Product Management, General Motors
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About the Session
Customer expectations for personalized, seamless experiences have never been higher, and brands that fail to deliver risk losing relevance fast. And with marketing budgets under intense scrutiny, efficiency and ROI are critical. To meet these challenges, organizations must move beyond fragmented processes and embrace connected, interoperable technologies infused with AI capabilities to unlock elevated workflows and unified customer experiences. Explore how this connected approach enables real-time, omnichannel engagement, hyper-personalization at scale, and accelerated time to value — all while maintaining governance and trust to ensure sustainable success.
Key takeaways:
- Strategies to leverage innovative, interconnected technologies for continuous intelligence and optimized customer engagements
- How to enrich customer experiences and drive revenue growth with data, AI, and advanced optimization techniques
Industry : Consumer Goods, Financial Services , Media, Entertainment, and Communications, IT Professional Services, Retail, Travel, Hospitality, and Dining
Technical Level: General Audience
Track: Analytics, Customer Engagement, Customer Data Management and Collaboration, Orchestrating Experiences with AI Agents
Content Category: Thought Leadership
Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Marketer, Operations Marketer , AI Strategy/Technology , Product Marketer, Brand Marketer
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Adobe CX Enterprise
Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.