SHRM’s Journey to Connected, Mission-Driven Experiences

The Society for Human Resource Management’s mission is to empower HR professionals and build better workplaces, but legacy systems and fragmented experiences made it difficult to deliver on that promise at scale. Recognizing the need for change, SHRM’s leadership aligned around a clear vision to modernize the digital ecosystem while keeping members, employees, and mission at the center. SHRM, PwC, and Adobe share how that vision became reality through a phased, outcomes-driven transformation. Beginning with a focused MVP and expanding into a connected experience platform, SHRM unified content, commerce, and data on Adobe Experience Cloud to simplify member journeys, energize internal teams, and drive measurable gains. Learn how leadership alignment, disciplined execution, and the right technology foundation delivered tangible results, including faster checkout, improved performance, and higher engagement, while laying the groundwork for future AI-enabled personalization and emerging commerce capabilities. Key takeaways:

• A framework for earning executive buy-in for transformation
• Lessons on driving engagement through connected content, commerce, and data
• A forward-looking view of preparing for AI-enabled personalization

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Industry : Education

Technical Level: General Audience

Track: Commerce, Customer Engagement, Customer Data Management and Collaboration

Content Category: Case/Use Study, Tips and Tricks, Thought Leadership

Audience : Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Project Manager, Product Manager, Operations Marketer , Commerce Professional, Martech Professional, Demand Generation Marketer, Product Marketer, Brand Marketer