Invisible or Irresistible: Why Elevating B2B Commerce Is Non-Negotiable

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Speakers

  • Scott Rigby

    Principal Product Marketing Manager, Adobe

  • Vinod Sivagnanam

    Sr. Product Manager, Adobe

  • Janet Englehart

    Business Transformation & Customer Excellence Director, Bosch Home Comfort Group

  • Pooja Punamiya

    Associate Director, IS Lead Business Consultant, Boehringer Ingelheim USA Corporation

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About the Session

B2B buying is being rewritten in real time. AI agents are fast becoming the new front door for discovery — and soon, they’ll play an active role in purchasing decisions. If your commerce foundation isn’t modern, you won’t just lose speed, you’ll become harder to find, harder to buy from, and easier to replace. Learn how Adobe Commerce equips you to compete across human and AI-driven buying — scaling catalog and pricing, simplifying quote-to-order and reordering, and making it faster and easier for customers to buy. Hear how Boehringer Ingelheim transformed its B2B experience on Adobe Commerce, accelerating its online sales in the U.S. veterinary segment, launching a rapidly scaling loyalty program, and deploying a global platform with flexible, country-level instances.

Key takeaways:

  • Lessons learned from modernizing
  • What it takes to modernize, along with a practical modernization blueprint
  • How Adobe Commerce powers the next generation of B2B excellence 

Industry : Commerce, Industrial Manufacturing, Distribution/Wholesale

Technical Level: General Audience

Track: Commerce

Content Category: Case/Use Study

Audience : Executive, Marketer, Commerce Professional, IT , Martech Professional

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