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Skill Exchange: Designing Connected Commerce Journeys with Adobe
Speakers
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Guillermo Raya
Strategy Director - Digital Commerce & Marketing Technologies, CI&T
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About the Session
In this Skill Exchange session, we explore how organizations can design connected, data-driven commerce journeys by translating customer and account signals into scalable, intent-aware experiences.
The session focuses on practical decision frameworks for activating data across in-session commerce moments and cross-channel journeys. Attendees will learn how to determine where relevance should happen in real time and when orchestration is required across longer, more complex buying journeys. The approach applies to both B2C and B2B commerce scenarios, including multi-stakeholder and assisted sales models, with Adobe technologies used as the enabling platform.
Key takeaways:
- How to design connected commerce journeys using intent and account-level signals
- How to decide between in-session relevance and cross-channel orchestration across complex buying journeys
- Practical patterns for scaling relevance and reducing friction across B2C and B2B commerce scenarios
Technical Level: Intermediate to Advanced
Track: Commerce
Content Category: Tips and Tricks
Audience : Developer, Product Manager, Commerce Professional
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