Growing GMV in the agentic AI era: The Adobe Commerce Roadmap

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Speakers

  • Jenifer Hanki

    Jenifer Hanki

    Sr. Solutions Consultant, Adobe

  • Chanda Dani

    Chanda Dani

    Sr. Director, Product Marketing and Product Management, Adobe Commerce, Adobe

  • Agnes Zajac

    Agnes Zajac

    Director, Data & Digital Technology, Nestlé Professional Solutions

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About the Session

Agentic AI is transforming commerce. LLM-powered channels and conversational assistants are reshaping how products are discovered, evaluated, and ultimately chosen.

Join this session to learn how to capitalize on this generational shift to boost product discoverability, deliver personalized and engaging shopping journeys, and drive GMV growth. You’ll also hear from Nestlé on how they are modernizing their commerce stack on Adobe Commerce to accelerate innovation, scale operations,  and drive business impact.

Learn how to:
• Optimize product discoverability across layered queries on LLMs
•Increase conversion on your storefronts through AI-driven conversational shopping assistants.
• Deliver rich personalized experiences through AI-driven content authoring
• Speed-up expansion with a highly flexible catalog that supports multiple channels and channel-based pricing
• Streamline customization and adoption of our new SaaS platform with AI-assisted migration and development tools

Industry : Commerce, Retail

Technical Level: General Audience

Track: Commerce

Content Category: Tips and Tricks

Audience : Developer, Digital Marketer, Executive, Marketer, Commerce Professional, IT , Martech Professional, AI Strategy/Technology

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