MLB’s Path to “Sunny and 75”: Scaling Weather Based Fan Journeys

Hear how Major League Baseball (MLB) built a practical roadmap to deliver faster, more personalized fan experiences while accelerating time to value. In partnership with Adobe, MLB shifted from long, linear delivery cycles to an agile, test-and-learn approach that enables teams to launch, measure, and optimize customer journeys in weeks, not months.
 
This session explores how MLB is using Adobe Journey Optimizer at scale to power real-time engagement across the full fan lifecycle—from pre-game planning and in-venue experiences to post-game next best actions. Attendees will get a closer look at MLB’s “Sunny and 75” use case, which brings together data, orchestration, and personalization to create the ideal fan experience when it matters most.
 
You’ll also learn how MLB measures journey performance end-to end-using Adobe Customer Journey Analytics, turning insights into action and continuously improving results. Walk away with practical guidance on building scalable use cases, driving measurable impact, and creating a repeatable model for personalization that grows with your business.
 
Key Takeaways:
•    How MLB accelerates journey time to value and adapts to ever changing weather
•    What it takes to deploy Adobe Journey Optimizer at scale across complex organizations
•    How to measure and optimize fan journeys using actionable, real-time insights

Industry : Media, Entertainment, and Communications

Technical Level: General Audience

Track: Customer Engagement

Content Category: Case/Use Study

Audience : Advertising Marketer, Campaign Marketer, Digital Marketer, Executive, Channel Marketer, Content Marketer, Marketer, Project Manager, Product Manager, Operations Marketer , Content Manager, Martech Professional, Demand Generation Marketer, Product Marketer, Brand Marketer