Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

Join us to discover a proven use‑case framework — Who/What/Where/Why/How — to translate customer experience ambitions into measurable business outcomes. We’ll walk through the core model and illustrate the collaborative process from use case ideation, to launch in market, through real-world examples, showing how teams align quickly, prioritize the right work, and prove value with clear test‑and‑control and KPI practices. We’ll also spotlight how agentic capabilities accelerate ideation, orchestration, and measurement across parallel agile workflows.

You'll learn how the framework scales from quick wins to orchestrated, multi‑channel journeys that drive durable outcomes and leave with facilitator guidance and lightweight templates to run the workshop in your own organization, plus B2C and B2B real‑world examples to make the methods stick back at the office.

Key takeaways:

• A reusable use‑case framework and maturity model to evolve from quick wins to orchestrated, multi‑channel journeys
• A practical playbook for cross‑functional workshops — roles, cadence, ownership, and follow‑ups
• An understanding of how agentic capabilities speed up ideation, activation, and measurement
• A simple prioritization method combining business‑impact sizing with feasibility to focus investment where it pays
• B2C and B2B patterns and best practice callouts to take back to your teams

Industry : Consumer Goods, Media, Entertainment, and Communications, IT Professional Services, Retail, Travel, Hospitality, and Dining

Technical Level: General Audience

Track: Analytics, Customer Engagement, Customer Data Management and Collaboration, Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : Campaign Marketer, Digital Marketer, Channel Marketer, Marketer, Operations Marketer , Martech Professional, AI Strategy/Technology , Product Marketer, Brand Marketer