AI Rockstars: How Leading Brands Leverage Agentic AI to Get Results

In-Person On-Demand Session

AI Rockstars: How Leading Brands Leverage Agentic AI to Get Results - S851

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Speakers

  • Eric Matisoff

    Adobe Evangelist, Adobe

  • Lokesh Alluri

    Sr. Manager, Digital and Customer Analytics, Lenovo

  • Wilson Faure

    Director Digital Marketing Platforms, Cox Communications

  • Mary Alice Orr

    Alliance Solution Lead, Merkle

  • Caitlin Baunach

    Digital Marketing Technical Evangelist, Adobe

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Session Resources

About the Session

Discover how pioneering brands are harnessing agentic AI to get results that accelerate CX. Industry leaders share their real-world journeys of implementing AI-driven strategies that don’t just react to customer needs — they anticipate, adapt, and act autonomously to deliver personalized experiences at scale. Hear firsthand how these experience makers are moving beyond traditional automation to deploy intelligent agents that make decisions, optimize journeys in real time, and drive measurable business outcomes. From reducing friction in complex customer workflows to scaling personalization across millions of touchpoints, these innovators reveal the tips, tricks, and strategies that are reshaping what’s possible in the age of AI.

Key takeaways:

  • Hear from AI leaders across three companies with unique business problems
  • Learn how these industry leaders approached their use cases with innovative solutions leveraging agentic AI
  • Gain insight on how to navigate technical and organizational challenges to find success and drive measurable outcomes

Technical Level: General Audience

Track: Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : Executive, Marketer, IT , AI Strategy/Technology , Industry Analyst

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

Adobe CX Enterprise

Unify content, data, and journeys into one AI‑powered system that anticipates intent and delivers personalized, on‑brand experiences at scale — for humans and AI agents.