Unlocking Cross-Platform Agent Collaboration

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Agentic AI


Unlocking Cross-Platform Agent Collaboration

00:17:40

Unlocking Cross-Platform Agent Collaboration

Adobe agents integrate with Microsoft 365 Copilot and Chat to boost productivity. Learn how Brand Concierge & Agent Orchestrator work with partner agents, enterprise knowledge & …

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Scaling Personalized Member Experiences with Agentic AI

00:09:04

Scaling Personalized Member Experiences with Agentic AI

Discover how Colonial First State is enhancing member engagement by combining unified, real‑time data with agentic AI to launch always-on member journeys

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Navigating the New, AI-First Operating Model for Marketing

00:22:12

Navigating the New, AI-First Operating Model for Marketing

Using AI in Marketing Operations

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From Touchpoint to Dialog: Account-Based Marketing Gets a Face

00:15:24

From Touchpoint to Dialog: Account-Based Marketing Gets a Face

Learn how AI-powered video and conversational avatars bring content sites to life, guiding users with real-time, intent-based experiences.

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How Customers Scale Real Workflows with Agentic AI from Intent to Action

00:11:17

How Customers Scale Real Workflows with Agentic AI from Intent to Action

How leading organizations use Experience Platform AI Assistant to power conversational workflows across Experience Cloud

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5 Lessons for Scaling an Agentic AI–powered Marketing Operating Model

00:41:50

5 Lessons for Scaling an Agentic AI–powered Marketing Operating Model

Learn how to transform marketing operation models to drive value from agentic AI. Leverage IBM’s proven roadmap to boost growth and safe, scalable adoption.

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The Path to Agentic AI ROI: Proven Strategies for Org Readiness & Adoption

00:42:47

The Path to Agentic AI ROI: Proven Strategies for Org Readiness & Adoption

The Path to Agentic AI ROI: Proven Strategies for Organizational Readiness & Adoption

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From Pilots to Platforms: Scaling Secure, Trusted AI for Enterprise ROI

00:45:26

From Pilots to Platforms: Scaling Secure, Trusted AI for Enterprise ROI

Explore practical frameworks for embedding security and governance into enterprise AI workflows, and discover how Centers of Excellence evolve into Centers of Intelligence that a…

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Designing Total Experience for an Outcome-Driven World Shaped by Agentic AI

00:36:11

Designing Total Experience for an Outcome-Driven World Shaped by Agentic AI

Discover how agentic AI powers predictive, real-time personalization and intelligent experiences that drive measurable growth across journeys.

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5x AI Citations. Faster Launches. The New Playbook for Brand Visibility.

00:34:57

5x AI Citations. Faster Launches. The New Playbook for Brand Visibility.

How leading brands unify AI-driven discovery, digital experiences, and conversational engagement to increase referral traffic & boost conversions

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From Tools to Teammates: The Agentic Future of Customer Engagement

01:05:43

From Tools to Teammates: The Agentic Future of Customer Engagement

Great marketing teams don't just need better tools. They need more hands on deck. In this Strategy keynote, discover how Adobe is redefining customer engagement for the agentic e…

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Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web

00:47:05

Elevated Brand Experience: Orchestrating Discoverability for the Agentic Web

AI is increasingly shaping how brands are experienced, trusted, and chosen. As customers interact with AI assistants in their everyday lives, expectations for discovery, engageme…

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Building an Agentic System of Value: Trends Shaping the AI Enterprise 


00:39:14

Building an Agentic System of Value: Trends Shaping the AI Enterprise 


How agentic AI is reshaping workflows, CX, and the content supply chain. Multi-agent systems, human-AI teaming, and governance

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Adobe on Adobe: The Future of B2B Marketing

00:44:19

Adobe on Adobe: The Future of B2B Marketing

Adobe Summit session on how Adobe is using its own tech to transform B2B marketing.

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Making Agent-to-Agent Marketing Work for Humans

00:55:37

Making Agent-to-Agent Marketing Work for Humans

Discover how AI agents are reshaping marketing, from search to loyalty, and to prepare brands for agent-to-agent engagement while keeping humans at the center.

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Adobe on Adobe: Building an AI-Ready Foundation for Agentic Marketing

00:46:58

Adobe on Adobe: Building an AI-Ready Foundation for Agentic Marketing

Adobe’s enterprise marketing team builds an AI-ready foundation with data, content, and intelligence to deliver agentic workflows and personalized experiences

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From Complexity to Commerce: How Retail Media Scales on Trust

00:44:18

From Complexity to Commerce: How Retail Media Scales on Trust

Privacy-First, Signal-Driven Marketing: Powering Real-Time Personalization with Consent and AI

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Why Your Adobe AI Needs Digital Sight to Predict User Intent

00:50:55

Why Your Adobe AI Needs Digital Sight to Predict User Intent

Discover how to give your Adobe AI digital sight. Learn how behavioral data predicts user intent, removes friction, and drives conversion with Fullstory.

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Agentic Web: Design, Automate, Convert with Webflow and Marketo

00:12:15

Agentic Web: Design, Automate, Convert with Webflow and Marketo

See how modern marketing teams design forms, automate lead capture, and drive pipeline faster using a connected web and marketing automation platform.

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Deliver Connected Experiences with Adobe Experience Platform

00:10:24

Deliver Connected Experiences with Adobe Experience Platform

How Adobe Experience Platform standardize data, enforce governance, and make profiles and insights actionable across every touchpoint.

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How Agentic AI Answers Mission-Critical CX Questions While You Sleep

00:42:28

How Agentic AI Answers Mission-Critical CX Questions While You Sleep

How agentic AI delivers instant answers to mission-critical CX questions by working autonomously in the background.

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Enter the Era of Agentic Customer Journeys

00:49:13

Enter the Era of Agentic Customer Journeys

Adobe Journey Optimizer is evolving with AI agents and GenAI capabilities that transform how marketers ideate, plan, create, and optimize experiences at scale

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Walmart: Unlocking Creative Excellence at Scale with Generative AI

00:40:08

Walmart: Unlocking Creative Excellence at Scale with Generative AI

Discover how a top retailer transforms customer experiences with AI, real-time data, and Adobe’s Agentic AI to drive personalization, agility, and growth.

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Moving from Navigational Pages to an On-Demand Experience

00:33:32

Moving from Navigational Pages to an On-Demand Experience

Learn how retrieval enables AI agents, content discovery, and personalized customer experiences wherever customers engage – beyond traditional websites.

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Making Agentic AI Real: Creative Engineering for Next-Gen CX

00:56:19

Making Agentic AI Real: Creative Engineering for Next-Gen CX

Explore how agentic AI and creative engineering are redefining end-to-end CX across marketing, commerce, service, content, and discoverability (SEO, AEO, GEO)

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AI Rockstars: How Leading Brands Leverage Agentic AI to Get Results

00:38:50

AI Rockstars: How Leading Brands Leverage Agentic AI to Get Results

Discover how pioneering brands are harnessing agentic AI to orchestrate customer experiences and accelerate growth.

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Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

00:47:28

Indie to Blockbuster: Customer Experience Use Cases That Ship Value Faster

Discover a proven Who/What/Where/Why/How framework to turn customer experiences ambitions into measurable outcomes with real-world examples and templates.

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The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

00:42:45

The Human + AI Advantage: Lumen’s ABM Transformation with Adobe GenStudio

Adobe Summit session with Lumen Technologies on they are using Adobe tools to accelerate their B2B marketing.

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Moving Enterprises From AI Experimentation to Customer Experience Impact

00:59:59

Moving Enterprises From AI Experimentation to Customer Experience Impact

Enterprises are moving past AI experimentation and focusing on what really matters: results. In this strategy keynote, you’ll hear from leading organizations that are using g…

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Automate Customer Retention and Loyalty with Real-Time Data Triggers

00:26:18

Automate Customer Retention and Loyalty with Real-Time Data Triggers

Explore how to automate real-time customer retention using agentic AI. Learn to eliminate silent churn and replace legacy batch processing for massive ROI.

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3 Ways to Grow Revenue with Agentic AI Orchestration

00:42:57

3 Ways to Grow Revenue with Agentic AI Orchestration

Discover 3 ways marketing leaders can go beyond cost efficiency and drive revenue growth with agentic AI orchestration, boosting loyalty, trust, and ROI.

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Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

00:39:29

Proactive Run & Operate: How Teams Prevent Failures in Experience Platform

This session enables you to anticipate issues before they arise, maintain stability at scale, and continuously improve how your Experience Platform runs.

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From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

00:54:32

From Silos to Synergy with a Connected Intelligent Engagement Ecosystem

Discover how AI-powered, connected tech drives real-time, personalized customer experiences and maximizes ROI for modern marketers.

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Customizing and Orchestrating Agentic Workflows Across the Ecosystem

00:34:45

Customizing and Orchestrating Agentic Workflows Across the Ecosystem

Learn to embed intelligence where work happens, accelerate experimentation, and activate adaptive, data-driven customer experiences that drive measurable business impact at scale…

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Building an Open Agent Ecosystem Across Enterprise Workflows

00:50:22

Building an Open Agent Ecosystem Across Enterprise Workflows

Explore how Adobe is building an open agent ecosystem with partners to power enterprise workflows, drive customer outcomes, and deliver value at scale.

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Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

00:45:20

Powering Unified Experiences at Scale — The Adobe Customer Zero Blueprint

Adobe unifies data, content, journeys, insights and experiments with integrated applications, enabling customer-centric engagement and omni-channel activation

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Unlocking Cross-Platform Agent Collaboration - OS811

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Speakers

  • Ankur Jain

    Ankur Jain

    Director of Product Management, Adobe

  • David Humpherys

    David Humpherys

    Principal Product Manager, Adobe

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About the Session

Discover how agents can transform the way you work across platforms. Learn how Adobe integrates seamlessly with tools like Microsoft 365 Copilot and ChatGPT to boost productivity wherever you are. Learn how Adobe Brand Concierge works collaboratively with partner agents to turn conversations into conversions and how agents become more intelligent with access to enterprise knowledge and the power of natural language query. Get strategies to unify agent ecosystems, streamline workflows, and deliver smarter, faster customer experiences.

Key takeaways:

  • Learn to use Adobe agents across platforms
  • Explore how Adobe Brand Concierge delivers engaging experiences with the help of partner agents
  • Discover how Adobe Agent Orchestrator and AI agents become smarter by integrating with enterprise knowledge, partner agents, and business services

Technical Level: Beginner to Intermediate

Track: Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : AI Strategy/Technology

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


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