5x AI Citations. Faster Launches. The New Playbook for Brand Visibility.

Your content is working at half capacity. It was built for humans — for browsers, clicks, and search results. But AI systems are now the first stop in your customer’s journey, and they’re reading, parsing, and citing your content before a visit ever happens. If your site isn’t structured for both audiences, you're invisible to one of them. Hear how Qantas made the foundation decision that changed everything, and explore Adobe’s vision for where this is headed. See how Adobe Experience Manager Sites, Sites Optimizer, LLM Optimizer, and Brand Concierge connect into one unified system for brand visibility and produce 5x increases in AI citations, faster time to market, and on-property conversations that keep customers on your brand, not someone else’s.

Key takeaways:

• Why your content isn’t working at full capacity, and what it takes to serve both human and AI audiences
• How leading enterprises are connecting content foundation, optimization, and conversational engagement into one system
• What real results look like: AI citation gains, launch velocity, and brand trust at scale

Technical Level: General Audience

Track: Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : AI Strategy/Technology