Building an Open Agent Ecosystem Across Enterprise Workflows

Agents deliver real value when they operate across the ecosystem where enterprise work already happens. Explore how Adobe is building an open agent ecosystem that brings together Adobe capabilities, strategic partners, and enterprise platforms to drive measurable customer and business outcomes. Hear firsthand from Adobe and Microsoft on how leading enterprises are shaping their agentic strategies — including how Microsoft is partnering with Adobe to orchestrate agentic capabilities across the broader enterprise stack using technologies like A2A and MCP. Learn how these evolving partnerships are helping teams move faster, reduce friction, and get more value from the tools they already use — and how an ecosystem approach to agents is improving execution across marketing, creative, and operations teams. See how organizations are using agents to streamline handoffs, accelerate cycle times, and improve consistency and quality at scale while maintaining enterprise-grade governance, security, and transparency. 

Key takeaways: 

• How the Adobe agent ecosystem connects partners, platforms, and workflows to drive customer outcomes 
• Real-world examples of agents improving speed, efficiency, and execution across teams 
• What marketing and IT leaders need to consider to support scale, governance, and long-term value

Technical Level: Beginner to Intermediate

Track: Orchestrating Experiences with AI Agents

Content Category: Case/Use Study

Audience : AI Strategy/Technology