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Skill Exchange: Content Supply Chain with AI Automation
In-Person On-Demand Session
Skill Exchange: Content Supply Chain with AI Automation - S901
Speakers
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Will Harmon
Adoption Marketing Manager, Adobe
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Melanie Bartlett
Partner Development Director, Omnicom
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David Furness
EMEA Technology Lead, Omnicom Production
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About the Session
Explore how AI-powered automation is reshaping the AEM Assets content supply chain. Learn how to streamline asset tagging, enhance metadata enrichment, and accelerate content creation using intelligent features like Smart Tags and Collections. Discover how generative and agentic AI capabilities reduce manual effort, drive efficiency, and boost reuse across digital channels. This session highlights practical use cases leveraging Workfront, Workfront Fusion, and AEM Assets to drive precision and efficiency in digital asset management.
Highlights
- Learn how Smart Tags enrich metadata and improve asset discoverability and reuse.
- Discover how Collections automatically group related assets using dynamic tagging.
- See how generative AI accelerates content creation and drives efficiencies.
Technical Level: Intermediate to Advanced
Track: Brand Visibility and Content Management in the Agentic Web
Content Category: Tips and Tricks
Audience : Content Marketer, Marketer, Content Manager, AI Strategy/Technology
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