AEM Sites Optimizer: Evolving from Manual Workflows to the Agentic Web

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Adobe Experience Manager Sites Innovations in the AI Era

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AEM Sites Optimizer: Evolving from Manual Workflows to the Agentic Web

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Discover how intelligent automation frees marketers to focus on strategy while Adobe Experience Manager Sites Optimizer handles continuous optimization at scale

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Adobe Experience Manager Rockstar -- 10th Anniversary

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In-Person On-Demand Session

AEM Sites Optimizer: Evolving from Manual Workflows to the Agentic Web - S325

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Speakers

  • Hyman Chung

    Hyman Chung

    Principal Product Manager, Adobe

  • Kathie Yang

    Kathie Yang

    Sr. Product Marketing Manager, Adobe

  • Wilson Faure

    Wilson Faure

    Director Digital Marketing Platforms, Cox Communications

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About the Session

In this AI-first era, agents are helping brands intelligently build, audit, and optimize engaging site experiences. Tasks that used to take days, multiple teams, and many Jira tickets, can now be acted on in minutes. To stay ahead in this world and optimize continuously, your operations must evolve from manual workflows to intelligent systems that can find, suggest, and deploy improvements at scale.

Key Takeaways:

  • Hear how Cox Communications used Sites Optimizer to evolve from manual workflows to automatically implementing fixes that improved business results
  • Discover how teams can save time for more strategic projects, by letting agents handle the mundane tasks and deploy approved code and content suggestions directly into your CMS
  • Learn how you can try Sites Optimizer for free on your website

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Case/Use Study

Audience : Business Analyst, Digital Marketer, Content Marketer, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology , Brand Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

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