How Adobe.com Wins in an Agentic World

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Speakers

  • Nikunj Merchant

    Nikunj Merchant

    Principal Product Marketing Manager, Adobe

  • Tory Brunker

    Tory Brunker

    Sr. Director, Adobe.com for Business, Adobe

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Session Resources

About the Session

Buyers now ask AI to shortlist vendors, and many brands just don't show up. Meanwhile, content is everywhere, but hard to find, hard to tailor to buying groups, and hard to reuse after the deal. Learn the simple system we use on Adobe.com to make our content easy for AI to cite, easy for teams to reuse, and relevant for every role in buying groups, so that you can drive more pipeline, shorten cycles, and accelerate adoption.

Key takeaways:

  • How to make B2B web content easy for AI to understand, trust, and cite, so that you show up earlier in buying journeys
  • How to find content effectively and create account-specific experiences to make deals move faster
  • How to reuse the same content framework for onboarding to speed up adoption and expansion

Technical Level: General Audience

Track: Brand Visibility and Content Management in the Agentic Web

Content Category: Tips and Tricks

Audience : Business Analyst, Campaign Marketer, Content Marketer, Marketer, Content Manager, IT , Martech Professional, AI Strategy/Technology

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